Marketing & Communications Strategist

The Opportunity

Do you have a passion for storytelling, community engagement, and economic development? The Terrell Economic Development Corporation (TEDC) is seeking a creative and strategic Marketing & Communications Strategist to help tell the Terrell story and position our community for continued growth and investment.

In this role, you will develop compelling content, manage marketing campaigns, and elevate the visibility of Terrell's business community, workforce initiatives, entrepreneurial ecosystem, and development opportunities. Your work will support efforts to attract new investment, retain and expand existing businesses, and showcase Terrell as a premier location to live, work, and do business.

Position Overview

The Marketing & Communications Strategist is responsible for developing and executing TEDC's marketing and communications initiatives in support of the organization's strategic objectives. This position leads content development, digital marketing, branding, public relations, stakeholder communications, and event promotion to increase awareness of Terrell's economic opportunities and community assets.

Working closely with TEDC staff, business leaders, community partners, educational institutions, and local government, the Strategist will create and deliver messaging that supports business attraction, business retention and expansion, workforce development, entrepreneurship, and organizational initiatives.

Key Responsibilities

Strategic Communications & Marketing

• Develop and implement annual marketing and communications plans aligned with TEDC strategic goals.
• Support organizational initiatives through targeted campaigns and promotional efforts.
• Strengthen and maintain TEDC's brand identity and messaging platform.
• Identify opportunities to increase awareness of Terrell's economic development successes and opportunities.

Content Creation & Storytelling

• Develop engaging content for websites, newsletters, social media platforms, presentations, digital advertising, and print publications.
• Highlight local business success stories, workforce development efforts, entrepreneurial achievements, development projects, and community investments.
  Maintain an annual editorial and content calendar.
• Create messaging tailored to business prospects, existing employers, entrepreneurs, workforce partners, and community stakeholders.

Business Development Support

• Create marketing materials and presentations supporting business attraction efforts.
• Assist with proposal development, recruitment marketing, and prospect communications.
• Promote business retention and expansion programs and initiatives.
• Support entrepreneurship and small business development programming through marketing and outreach efforts.

Digital Marketing & Social Media

• Manage TEDC's website, social media platforms, email marketing, and digital communications.
• Create, schedule, and publish content that increases engagement and awareness.
• Monitor performance analytics and recommend improvements based on measurable results.

Design & Multimedia

• Design brochures, annual reports, presentations, infographics, advertisements, and other marketing collateral.
• Coordinate photography, videography, and multimedia projects.
• Maintain a digital asset library and brand resources.

Community & Stakeholder Engagement

• Support marketing and promotion of TEDC events, workshops, networking opportunities, and workforce initiatives.
• Collaborate with local businesses, educational institutions, community organizations, and municipal partners.
• Assist with public relations, media outreach, and community engagement efforts.

Project Management

• Manage multiple projects simultaneously while meeting deadlines and organizational priorities.
• Coordinate external vendors, consultants, designers, printers, and creative service providers.
• Track project outcomes and maintain marketing performance metrics.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 1–3 years of experience in marketing, communications, or graphic design, with preference for candidates with marketing agency experience.
• Graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools.
• Demonstrated excellence in writing and editing, with a proven track record of creating engaging content tailored to diverse audiences.
• Proficiency in social media management platforms, email marketing tools, and analytics platforms.
  Proven success in managing events, creating integrated marketing campaigns, and producing multimedia content.

Key Competencies:

• Creative and detail-oriented with a strong visual design sense.
• Results-driven with a focus on measurable outcomes.
• Highly organized, capable of managing multiple projects simultaneously.
• Strong collaboration skills with a focus on shared goals and collective success.
• Passionate about crafting stories that inspire business growth and community development.