Description

Job Summary:

Under direction of the Director, Develop and execute marketing and communication strategies to boost brand visibility and engagement. Manage digital and print campaigns, oversee social media, create content, handle public relations, and analyze performance metrics to optimize impact.
 
Minimum Qualifications:

1. Education: Bachelor's degree from an accredited four (4) year college or university in marketing, communications, journalism, public relations, or related field; other combinations of education and experience may be considered.

2. Experience: Two (2) years or more of experience in marketing or advertising in a similar position is preferred.

3. Licenses/Certifications: Valid Texas Driver's License
 
Essential Job Functions:

• Works with the Director and Assistant Directors to develop overall communication and marketing strategies and objectives for the parks and recreation department divisions.
• Manages department social media, website and public relations.
• Identifies specific objectives, target customer segments, and plans and budget proposals for marketing campaigns.
• Develops and employs processes to track and report campaign and program analytics, including social media engagements and advertising reach, to ensure strategies are effective and are adjusted to improve performance.
• Writes and edits news releases, newsletter articles, social media posts, video scripts, presentations, and speeches about department programs and initiatives.
• Acts as lead writer and editor for marketing campaign content, including advertisements, webpages, social media, and more.
• Conducts research - including surveys and focus groups - to help identify priority audiences, barriers to adoption, and effective messaging or strategies to change customer behavior.
• Designs graphics for social media posts, advertisements, newsletters, and other materials related to marketing campaigns based on and in line with the Citywide brand standards.
• Participates in listing, prioritizing, and scheduling marketing campaigns to achieve established objectives.
• Remains current on industry trends and activity and current programs related to marketing and behavior change.
• Assists in organizing, implementing, and participating in supporting public events.
• Performs other related duties as assigned.

 
Knowledge of:

• Writing engaging social media posts, articles, scripts, reports, advertisements, and marketing materials.
• Developing research strategies, including surveys and focus groups, to identify target audiences and inform messaging/campaigns.
• Using social media, website, and campaign analytics to assess trends and target audiences with key messages.
• Researching and interviewing to collect accurate and relevant information for communications and marketing.
• Creating graphics using Adobe Photoshop, Illustrator, Canva, or similar programs.
• Using WordPress or similar website content management platforms.
• Using still and video cameras and editing software such as Adobe Premiere Pro or Photoshop.
• Using Microsoft Word, Excel, and PowerPoint to create articles, reports, and presentations.
• Prioritizing, organizing, and completing a range of tasks or projects.
• Establishing and maintaining effective relationships with employees, vendors, and the public.
• City policies and procedures.

 
Skills in:

• Working effectively and efficiently without direct supervision.
• Communicating and problem solving while following oral and written instructions.
• Reading and comprehending policies, budgets, goals, and programs.
• Managing work under deadlines, schedules, and varying conditions (including weekends, holidays, on-call needs).
• Performing work in all types of weather while maintaining focus and professionalism.

 
Physical Demands/Work Environment: Work requires frequent standing, walking, sitting, bending, and kneeling throughout the shift. The position involves continuous lifting and carrying of items up to 10 pounds, frequent lifting and carrying of items up to 25 pounds, and occasional lifting and carrying of items up to 100 pounds. Duties often require rotating the upper trunk to the right or left while sitting or standing, as well as frequent reaching above, at, and below shoulder height. The role also requires coordinating eye, hand, and foot movements to safely operate vehicles or equipment.